Investing with a Clear Conscience: Combining Returns and Responsibility
Sustainable investing is no longer a niche product.
The Search for Meaning and Security
Traditional portfolios often contain companies that are exposed to high regulatory risks or image losses due to environmental scandals. Those who invest today want to ensure that their money does not destroy the world of tomorrow. At the same time, there is often uncertainty about what "sustainable" actually means and how to recognize so-called "greenwashing".
Legal Note: The ESG Acronym. ESG stands for Environmental, Social, and Governance. These criteria help identify companies that operate sustainably. Studies show that companies with high ESG ratings are often less vulnerable to major price crashes.
How to Invest Sustainably
There are various approaches to making your portfolio "greener":
- Exclusion Criteria: Companies from sectors like tobacco, armaments, or nuclear power are consistently filtered out.
- Best-in-Class: You invest in the leaders in each sector who perform best on sustainability.
- Impact Investing: Here your money flows directly into projects with measurable ecological or social benefits (e.g., solar parks).
Conclusion
Responsible investing is not a sacrifice, but a smart risk management strategy.
Frequently Asked Questions
3 answers about this topic
No, numerous long-term studies show that sustainable strategies often perform even better because they identify risks earlier.
Look for transparent reporting and recognized labels. We check the composition of offered funds in detail for you.
Yes, a gradual reallocation plan protects your liquidity and optimizes the average price.

Author
Adis Kavazovic
Head of Insurance & Financial Planning
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